Pharmaceutical and medical device companies operate in a highly regulated and competitive landscape where efficient, compliant event management is essential. From medical congresses and training workshops to key opinion leader (KOL) meetings, these events shape industry relationships and drive innovation. As companies evaluate event management systems, they look for solutions that streamline processes, deliver educational content to patients, payers and providers, ensure compliance and provide robust analytics to inform future strategies and measure effectiveness.
Historically, life science companies have relied on platforms such as Veeva, Cvent and IQVIA to manage their events. However, the market is shifting. Companies are reevaluating their event management solutions due to platform changes such as Veeva’s separation from Salesforce and IQVIA migrating their healthcare professional (HCP) engagement solutions to Salesforce. Companies have been evaluating more advantageous solution providers that offer a more unified, end-to-end system.
Many life sciences companies are now turning to MediSpend as a modern alternative that seamlessly integrates event management with compliant stakeholder engagement, funding management, contracting and KOL relationship management. Here’s why:
Key Benefits of MediSpend:
- Seamless Collaboration
Effective event management requires coordination across multiple teams, including marketing, sales, medical affairs and clinical affairs. MediSpend’s platform enhances collaboration with shared calendars, real-time updates and centralized document repositories, ensuring alignment across all stakeholders. - Built-in Regulatory Compliance
Compliance with industry regulations such as the Sunshine Act, False Claims Act and Anti-Kickback Statute is non-negotiable. MediSpend’s platform embeds global compliance standards to ensure all planned events and activities adhere to company policies and procedures as well as business practices, enabling companies to track all HCP interactions, manage expense reports and maintain detailed audit trails in a streamlined, audit-ready system. - Actionable Data-Driven Insights
Integrated analytics provide real-time insights into event success, participant engagement and KOL activity. MediSpend’s platform allows all stakeholders to view historical and active engagements globally, helping teams refine strategies and optimize resources. - Global Scalability Without Complexity
Multinational companies require a scalable solution that supports multi-language and multi-currency operations while adhering to local regulations. Unlike traditional systems that require multiple instances, MediSpend offers a truly global, single-instance solution that simplifies deployment and management. - A Fully Unified Stakeholder Engagement Platform
Unlike other event management systems that require separate integrations for contract lifecycle management, invoicing, compliant third-party engagement, spend transparency reporting, FMV tiering and calculations, sanctions screening and MSL CRM systems, MediSpend offers everything in one streamlined platform. This reduces complexity, lowers the total cost of ownership and increases efficiency across teams.
The Future of Event Management in the Life Sciences Industry
Selecting the right event management solution is about more than just logistics. It’s about transforming how life science organizations engage with stakeholders while ensuring a seamless, compliant and efficient process. Veeva, Cvent, IQVIA and Salesforce offer powerful capabilities, but companies should explore all available options to find a solution designed specifically for their needs.
MediSpend provides an events management solution built specifically for the life sciences industry. It helps companies execute events efficiently, maintain compliance and gain valuable insights. With a focus on useability and integration, MediSpend ensures that every event aligns with regulatory requirements and strategic objectives while simplifying operations for teams across the organization.
Now is the time to explore a modern, purpose-built solution for life sciences event management. Discover how MediSpend can help optimize your event strategy. Contact us today!
February 13, 2025
Seth Houston
Chief Commercial Officer