AI & Scientific Exchange: What It Means for Medical Affairs

Beacon Webinar · On Demand · Recorded Thursday, September 24, 2026

How MSLs Are Using AI Search Today, and What’s Coming Next

MSLs don’t work from the same handful of slides every day. Every KOL conversation is different, which means every interaction starts with a search for the right document, the right data point, or the right answer, often minutes before a meeting. And whatever AI surfaces has to do more than find the closest match. It has to stay aligned with your organization’s scientific story.

In this on-demand webinar, Beacon experts Lauren Keyes and Nicholas Henkel share how MSLs are using AI-powered search in Beacon today, why every result needs to connect back to the Scientific Communication Platform (SCP), and where AI is headed next in scientific exchange. From faster content discovery to authoring support and self-service HCP experiences, you’ll get a practical look at how Medical Affairs teams can put AI to work without sacrificing scientific consistency or compliance.

In this recording, you’ll learn

  • What MSLs are actually searching for, based on real-world Beacon query patterns, and how they’re using AI in the field today
  • Why the SCP is the foundation for consistent scientific communication, and why AI should guide MSLs back to the approved scientific narrative, not just the nearest document
  • How AI-powered search improves the speed and quality of content discovery while keeping every result inside your approved, compliant library
  • What’s next for AI in scientific exchange, including authoring support and self-service HCP experiences beyond search
  • How Beacon connects content, context, and scientific storytelling across the full Medical Affairs workflow

Built by MSLs, for MSLs

Search is only the first step. Once an MSL finds the right content, Beacon lets them tailor it for each KOL with a presentation builder that has compliance guardrails built in, present it in person (even offline) or over the KOL’s preferred video platform, and continue the conversation afterward in Beacon Hub, a secure shared space for follow-up exchange. Beacon Publisher gives field medical teams drag-and-drop content publishing with version control and optional import from Veeva Vault, and Beacon Analytics shows leadership how scientific content is actually being used across the KOL relationship.

About the speakers

Lauren Keyes, Director of Product Management, Beacon
Lauren leads product management for Beacon at Medispend, partnering closely with Medical Affairs teams to shape how AI surfaces scientific content while keeping the experience grounded in approved scientific communications.

Nicholas Henkel, Director of Customer Success, Beacon
Nicholas works directly with Beacon customers across Medical Affairs, helping organizations roll out AI-powered search experiences that MSLs trust and rely on in the field.

Watch the recording

Complete the form to get instant access and see how Medical Affairs teams are using Beacon’s AI search to deliver faster, more relevant scientific information while keeping every KOL interaction aligned to the approved scientific story.

Presented by Medispend, the team behind Beacon Closed Loop Scientific Exchange.

Picture of Lauren Keyes

Lauren Keyes

Director, Product Management, Beacon

Picture of Nicholas Henkel

Nicholas Henkel

Director, Customer Success, Beacon

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