AI & Scientific Exchange: What It Means for Medical Affairs

Beacon Webinar · Thursday, September 24, 2026 · 11:00am EDT · Live online, with Q&A

MSLs don’t work off the same handful of slides every day. Every conversation is different, which means every conversation starts with a search — for the right document, the right data point, the right answer, and it has to happen fast. And whatever AI hands back has to stay true to your scientific story, not just be the closest document.

In this session, we’ll look at how MSLs are actually using AI to search today, why that answer needs to match your scientific communication platform (SCP) and not just the nearest document, and where AI is headed next in scientific exchange — from authoring support to self-service HCP experiences.

What you’ll walk away with

• What we’re seeing with MSLs + AI — what MSLs actually search for and how, based on real query data.
• Why the SCP has to be the throughline — approved materials are what an MSL presents; the SCP is how the story stays consistent. AI’s job is to guide every search back to that story, not away from it.
• Beyond search — where this goes next and how Beacon connects it all.

About the speakers: 

Lauren Keyes, Director of Product Management, Beacon

Lauren leads product for Beacon at Medispend, where she works closely with Medical Affairs teams to shape how AI surfaces scientific content — and how that experience stays grounded in an organization’s approved scientific story. Connect with Lauren on LinkedIn

Nicholas Henkel, Director of Customer Success, Beacon

Nicholas works day-to-day with Beacon customers across Medical Affairs, helping teams turn AI-powered search into a tool their MSLs actually trust and use in the field. Connect with Nicholas on LinkedIn

Register now. It’s free, it’s live, and if you can’t make it, register anyway! We’ll send the recording to everyone who signs up.