Scientific Storytelling Agility for Field Medical Teams

In our previous Beacon scientific exchange blog, The Science of the Story – Why Modern Scientific Storytelling is Medical Affairs Most Urgent Capability Gap,  we highlighted the importance of modern scientific storytelling and reinforced the importance of providing field medical teams with technology capabilities that enable engagement agility and personalization of the scientific content. Many organizations still struggle with this capability as legacy systems are not purpose-built for medical affairs and field medical use.

As we all know, KOL conversations don’t follow the script. The MSL who walked in with a narrative built around efficacy data may find themselves needing to address safety, mechanism of action, or patient population nuance within the first three minutes. With Beacon, we provide field medical teams with the capability to build and personalize a presentation, establishing a scientific story driven by the MSL. This often includes taking an approved master deck and building a more accessible one, or developing a more personal story with MSL speaker notes, video, and scientific posters. Being able to create a custom presentation empowers the MSL as they truly own their content and are able to manage the KOL engagement in a frictionless manner. This requires technology features that are easy to use, accessible, and personalized to the unique needs of MSLs.

In this blog post’s video deep dive, Medispend’s Customer Success Manager Christopher Aragon demonstrates how Beacon empowers field medical teams to build modular presentations with ease, all within a compliant framework.