Scientific Exchange Platform Purpose-Built for Medical Affairs
The Beacon scientific exchange platform is a modern, AI-enabled medical affairs software solution that supercharges engagement opportunities between medical science liaisons (MSLs) and key opinion leaders (KOLs).
As scientific exchange activities continue to evolve through the use of technology and new omni-channel engagement methods, Beacon arms medical affairs teams with the most agile and effective HCP engagement and content delivery platform, supporting MSLs in becoming trusted advisors to their KOLs. Beacon features have been uniquely designed by MSLs for MSLs — ensuring ease of use and increasing field medical utilization and adoption of the latest technology.
Modern and user-friendly interface designed by MSLs for MSLs
Quick and intuitive access to preview, assemble, and share content that matters
Robust, AI-powered, full-text search that makes content discovery fast and accurate
User personalization capabilities, including presentation building, folder creation, and bookmarking features
Content fidelity and dynamic engagement across all your devices (slide builds, interactivity, links, animations, and videos are all maintained)
Content organization, access, customization, and distribution features that are fully compliant and tailored to your organization’s needs
Omni-channel platform approach that supports web, virtual, tablet, mobile, text engagement, and in-person engagement needs (both online and offline)
Scientific Exchange That Embraces KOL and MSL Needs
Aligns to KOL preferences for using their preferred video conferencing solution to conduct virtual meetings such as Zoom, Microsoft Teams, Google Meet, etc.
Beacon PowerPoint integration offers users native PPT use while still maintaining compliance and slide usage metrics.
Modernizing In-Person Engagement
Ability to personalize and create content folders to enhance live, in-person content organization, presentation and sharing needs. Enables full and rapid access to all library content even when devices are offline.
In-person meeting mode allows tracking and documentation of in-person activities, viewable from the meeting history. Internet access is not required.
Tailored Content for KOLs
User-friendly and regulatory-compliant presentation builder feature that allows users to easily build and tailor presentations for each KOL engagement. Guardrails and alerts in the preparation process help users ensure customized presentations are fully compliant to your organization’s requirements.
Adaptable modular content configurations provide local/global teams the ability to leverage existing approved assets with immediacy and hyper personalization.
Meet Beacon
Beacon Hub — Enabling Ongoing KOL Engagement
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Our Beacon Hub feature provides HCPs and MSLs with the ability to collaborate, engage, and exchange information, in a shared, secure online space outside of actual meetings
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Multiple Hubs can be created to support a variety of engagement models, from 1-to-1, 1-to-many, account-based, by topic, or by congress event
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This convenient option allows for follow-on exploration and communication exchanges on shared scientific topics which can build trust and deepen relationships
Beacon Publisher — On-Demand Content Publishing at Your Fingertips
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Empowers field medical teams by providing turn-key content management and content distribution controls (no enterprise IT and partner infrastructure needed)
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MSL-publishing friendly tools (simply drag and drop the content you want to distribute) and version control features
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PPTX, PDF, Video, HTML5 and Website content formats all publishable across device types
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Content fidelity with source PPT files is maintained through the Beacon publisher (i.e. slide builds, interactions and PPT files can be outputted and downloaded by the user)
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Automated content importing from Veeva Vault or other content management systems (if desired)
Beacon Analytics — An Accessible Dashboard that Measures MSL Impact
User-friendly dashboard that quantifies MSL impact throughout the KOL relationship lifecycle
Medical Affairs-specific scientific content and podium advocacy measurement that can provide critical scientific insights to leadership teams
All data provided can be aggregated or drilled down per client guidance
Metrics available on demand at both the manager and field user level