Closed Loop Scientific Engagement
Supercharging Scientific Exchange
Medispend’s scientific exchange platform is a modern, AI-enabled medical affairs software solution that supercharges engagement
opportunities between medical science liaisons (MSLs) and key opinion leaders (KOLs).
As scientific exchange activities continue to evolve through the use of technology and new omni-channel engagement methods,
our solution arms medical affairs teams with the most agile and effective HCP engagement and content delivery platform, supporting
MSLs in becoming trusted advisors to their KOLs. Our system features have been uniquely designed by MSLs for MSLs – ensuring
ease of use and increasing field medical utilization and adoption of the latest technology.
Scientific Exchange Platform Purpose-Built for Medical Affairs
- Modern and user-friendly interface designed by MSLs for MSLs
- Content fidelity and dynamic engagement across all your devices (slide builds, interactivity, links, animations, and videos are all maintained)
- Quick and intuitive access to preview, assemble, and share content that matters
- Robust, AI-powered, full-text search that makes content discovery fast and accurate
- Content organization, access, customization, and distribution features that are fully compliant and tailored to your organization’s needs
- User personalization capabilities, including presentation building, folder creation, and bookmarking features
- Omni-channel platform approach that supports web, virtual, tablet, mobile, text engagement, and in-person engagement needs (both online and offline)
- Unique collaboration features that allow users to share and customize presentations with their peers
Scientific Exchange Agility that Embraces KOL and MSL Needs
Aligns to KOL preferences for using their preferred video conferencing solution to conduct virtual meetings such as Zoom, Microsoft Teams, Google Meet, etc.
PowerPoint integration offers users native PPT use while still maintaining compliance and slide usage metrics.
Scientific Exchange Platform Purpose-Built for Medical Affairs
Modernizing In-Person Engagement
Ability to personalize and create content folders to enhance live, in-person content organization, presentation and sharing needs. Enables full and rapid access to all library content even when devices are offline.
In-person meeting mode allows tracking and documentation of in-person activities, viewable from the meeting history. Internet access is not required.
Tailored Content for KOLs
User-friendly and regulatory-compliant presentation builder feature that allows users to easily build and tailor presentations for each KOL engagement. Guardrails and alerts in the preparation process help users ensure customized presentations are fully compliant to your organization’s requirements.
Adaptable modular content configurations provide local/global teams the ability to leverage existing approved assets with immediacy and hyper personalization.
Hub — Enabling Ongoing KOL Engagement
- Our Hub feature provides HCPs and MSLs with the ability to collaborate, engage, and exchange information, in a shared, secure online space outside of actual meetings
- Multiple Hubs can be created to support a variety of engagement models, from 1-to-1, 1-to-many, account-based, by topic, or by congress event
- This convenient option allows for follow-on exploration and communication exchanges on shared scientific topics which can build trust and deepen relationships
Publisher — On-Demand Content Publishing at Your Fingertips
- Empowers field medical teams by providing turn-key content management and content distribution controls (no enterprise IT and partner infrastructure needed)
- MSL-publishing friendly tools (simply drag and drop the content you want to distribute) and version control features
- PPTX, PDF, Video, HTML5 and Website content formats all publishable across device types
- Content fidelity with source PPT files is maintained through the Publisher (i.e. slide builds, interactions and PPT files can be outputted and downloaded by the user)
- Automated content importing from Veeva Vault or other content management systems (if desired)
Analytics — An Accessible Dashboard that Measures MSL Impact
- User-friendly dashboard that quantifies MSL impact throughout the KOL relationship lifecycle
- Medical Affairs-specific scientific content and podium advocacy measurement that can provide critical scientific insights to leadership teams
- All data provided can be aggregated or drilled down per client guidance
- Metrics available on demand at both the manager and field user level